Social&Technology Analysis of Revlon

Issues that may encounter the pains include consumers concerns about product safety and the use of sentient being testing by cosmetics companies1. In 1990, cosmetics giant Revlon became one of the first industry heavyweights to swear off all animal testing. Since then, Revlon has grown to be an animal-friendly empire, garnering awards for its products from magazines such(prenominal) as Cosmopolitan, Teen People, Allure, and In Style2. That is a signal that Revlon has an aw arness of sociable responsibility and also showed their concerns about natural environment.Besides, with the income increasing, modern people ar more willing to purchase personal c ar products and cosmetics for themselves. The age position of consumers is developing to both younger and elder. These trends are obviously seen especially in some developing countries and areas. Since the majority of personal care products are currently sold in the United States, Japan, Canada, and European countries(less than 20 %of worlds population), the potential for gross sales of personal care products around the world is excellent.Increasingly, cosmetics/personal care is non an industry for women only men purchase personal care products such as skin creams and hair care products/dyes and many men are trying cosmetics in an effort to improve their appearance. The market for hair influence has expanded with teenagers and adults wanting more vibrant colouring options3. Revlon also shows its affectionate responsibility according to charities.There are the most recent examples which are significant. Through November 2008, Revlon donated a percentage of their profits to the Rainbow Trust childrens charity. other one is announced in May of 2009. Revlon said it would donate 10% of sales (up to $100,000) of its new color collection to fund womens crabmeat program in partnership with the EIF, which full name is Entertainment sedulousness Foundation.