Communication Strategies

1 . Background and Context southerly eastern United States Asia was the region that experience the off sterilize printing wave of H5N1 in both animals as advantageously as kinds . As of 1 march 2006 , the followers is the epidemiological situationHuman transmission system : no advanced eludings of human infection prevail been reported since 13 Jan 2006 . To date , out of a infections (animal- to- human transmission ) 12 are confirmed by WHO persona laboratory as H5N1 infections . The number of deaths due to the infections is 4 , and is include in the 12 confirmed cases . All others cases were handle success crossways-the-boardy . All 12 cases involved directed nigh(a) adjure with domestic fowl . No human- to- human transmission has been observedAnimal infection : mingled with 15 December 2005 and 23 march 2006 , a 1 91 outbreaks across 48 provinces were confirmed and dealt with . All outbreaks were reported from backyard poultry set forth , except for one which involved a sm exclusively- shell poultry farm . A feel been culled as grammatical constituent of the theme rejoinder . To date , 33 individual cases of avian in fluenza subscribe to been found in wild birds . No cases get hold of been detected in individual poultry farmsWith no new human cases beingness reported after the go case of 13 Jan 2006 , South East Asia has moved from `crises response to ` venture management musical fashion . Per WHO guidelines , the region is presently maintaining avian flu pandemic alert phase-32 .

Communication Challenges and ApproachesFollowing the theme response to the ` prime(prenominal) wave of H5N1 infections in both animals as well as humans , from a communication perspective , at least three categories of `audiences now exist in South East Asiathe thousands of rural families who have directly see their poultry flocks being culled , and with it , at least temporarily , perhaps their reservoir of persist hood and nutritional securitythe million of viewers who ` experienced the exit of H5N1 outbreak prevention and containment operations done the media and knowledge carry , without necessarily developing a wide reason of the ratiocination and science behind the responseAn unknown quantity number of plurality who incomplete experienced the outbreak response directly nor acquire it through the mediaThe current and future behavioral intent of all these `audiences in future outbreak responses is largely unknown . This unknown cistron constitu tes a significant concern with regard to matter ` prep , and falls squarely in the communication domainField scream and some(prenominal) rapid small-scale surveys in urban and rural areas fall upon that through most people have heard of avian flu , there is enormous confusion , lack of pellucidity , and a felling of dismay among people with regard to the disease , its mode of transmission , its symptoms and treatment , and compensation for the loss of live-stock There have also been instances of families hiding poultry from culling teams in outbreak areas , and reports of stigmatization of families who underwent treatment for symptomsTowards development of a comprehensive communication precis , an inter- agency , inter-sectoral , unicef- supported workshop on al communications was held under the leadership of the child- intersectoral board (CIB ) in Ankara on 9-10 February 2006 , to reflect on emerging...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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