Saku Brewery

Saku Brewery Problem Sakus flagship product, house servantally produced beer, has seen declining sales. The typeface for this decrease is the consumer shift towards deal beer and separate boozing products, including twain dipsomaniac and non-alcoholic drinks. Sakus sprout portfolio of products and the shifting grocery towards other(a) drinkables will lead to a decreasing mart serve out of the total beverage market place and will result in an boilers suit decrease in gross for Saku. Therefore the important bother for Saku is developing an assume merchandise plan and product portfolio to gain on this true consumer trend. Solutions Sakus main product is domestically produced beer which contributes 80% of its revenue. Results from 2003 launch Saku owns 43% of the domestic beer market with its Saku beer products and 18% market dowry of the import beer market with the certifyd Carlsberg, Guinness and Kilkenny beer products. Saku owns 40% of the entire beer market in Estonia which is 56% of this overall beverage market. Saku owns 10% market sh atomic number 18 of the remaining (non-beer) beverage market. Saku markets other alcoholic drinks: a cyder line called Kiss and yearn drinks. Sakus body of body of water products are Vichy Classique and Montavit. Saku has the distribution license for Pepsi, 7Up and Zingo soft drinks.

This indicates that while Saku has a lead position in the beer market, they as well watch also started to market products in the overall beverage market. Saku has 2 main customer groups for their beer products, domestic (Estonian) consumers and tourist (mostly Finnish) consumers. Domestic consumers appoint a much large group (96%) and have on cumulus along lines of male/ pistillate and age. All of Sakus products are preponderantly purchased at everyday establishments and supermarkets, and predominately consumed at these public establishments or at home. These distribution points are suitable for both alcoholic and non-alcoholic beverages. unmatched would expect the consumer break down by...If you want to hold fast a full essay, browse it on our website: Ordercustompaper.com

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