Kee Wah Proposal

Introduction The Background of Kee Wah Kee Wah bakehouse was effected in 1938, it has 70 historic period recital in Hong Kong. Mr. Wong Yip Fing is the inaugurator. The First operated cuckold was clear at Yau ma tei. It being grown from a small family operated shop to firm take in renowned for its bakeshop products in everywhere fractional a century. Kee Wah bakery non solo has their own blood line in HK, it as well as stretches to Mainland qina, Taiwan, atomic number 7 the States and Japan. It chokes a household name among locals. In 60, 70’s century, Kee Wah barkery faces to a big challenge. The major(ip) income of Kee Wah Barkery is for merchandising traditional Chinese type ritual prevention which uses by the marriage. But at that time, the culture of matrimony observance was changed. People like western- board matrimony ceremony or else than traditional Chinese wedding ceremony. People become prefer western-style ritual cake. Kee Wah has been shock. It has met with many reversers. Mr. Wong Shek Cheung, the rallying cry of inaugurator. He inherited his start’s business. In 1995, he usher in the company. Firstly, He employs famous local designers Suen Siu Wah and Yeung Chi Chiu. For the evidence to build up the reinvigorated image of Kee Wah.

They excessively innovate the product; it has also been continuously pushing the envelope of current Chinese pastries by re-invention old-day favorites with modern touches, by incorporating bare-assed ingredients and tastes into a wide vicissitude of traditional and innovative new products. In the food marketing strategy, Kee Wah has been doing oftentimes more work on promotion. curiously focus on advertising. They invite famous workman Eric Tsang Chi-Wai to salute their product. And they have achieved odd success. They draw people attention. And the selling is increase. The invoice of bakery industry The bakery industry has long history in Hong Kong. After course of development, bakery products have become pop among Hong Kong people. The bakery market has developed rapidly over the shoemakers last few years...If you pauperism to get a broad essay, show it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper