Swot analysis of coca cola.

Coca-Cola Case Study.

1. SWOT ANALYSIS: Strengths Coca-Cola has been an intricate part of American culture for over a century. The products shape is laden with sentimentality, and this is an prototype many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is ace of Coca-Colas greatest strengths. Enjoyed more than 685 million clock a solar day around the world Coca-Cola stands as a simple, yet effective symbol of quality and enjoyment (Allen, 1995).

Additionally, according to Bettman, et. al, (1998) Coca-Colas bottling system is iodin of their greatest strengths. It allows them to conduct line of credit on a globular scale magical spell at the same time allege a local approach. The bottling companies be locally owned and operated by independent business people who are authorized to lead astray products of the Coca-Cola Company. Because Coke does not have outright ownership of its bottling network, its primary(prenominal) source of revenue is the sale of concentrate to its bottlers (Bettman, et. al, 1998).

Weaknesses: Although domestic business as well as many international markets are thriving (volumes in Latin America were up 12%), Coca-Cola has recently reported some declines in unit study volumes in Indonesia and Thailand due to reduced consumer purchasing power.



According to an obligate in Fortune magazine, In Japan, unit case gross sales fell 3% in the second quarter [of 1998]...scary because while Japan generates around 5% of worldwide volume, it contributes three times as much to profits. Latin America, Southeast Asia, and Japan identify for about 35% of Cokes volume and none of these markets are acting to expectation (Mclean, 1998).

Opportunities: Brand recognition is the significant factor bear on Cokes competitive position. Coca-Colas brand name is known well throughout 90% of the world today. The primary concern over the ago few...

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