Marketing Research Case study for Kudler Fine Foods

Introduction

The first cookbook published in America, titled American Cookery, was written in 1796 and was used by the serving mannikin to cook for the gentry (ONeill, 2003, para. 17). While the gentry of the time, particularly the men, could scantily have imagined cooking as a quest, todays upper halfway class are obsessed with it. In 2002, America produced one hundred forty-five food magazines, quarterlies, and newsletters that were read by 78 million readers. The aliment Network claimed 19.7 million subscribing households in 2002 (ibid, para. 12) and saw a 25% increase in viewership from Fall 2004 to Fall 2005 (Channel Canada, 2006). Never has it been so stylish to cook and entertain, or so you would think. This paper examines the marketing plan of Kudler elegant Foods, discusses the importance of research and combative give-and-take in the development of its strategy and tactics, and identifies where it needs to do superfluous research.

Kudler Fine Foods

Kudler Fine Foods operates upscale specialty food stores in three California locations. Founded by Kathy Kudler, who turned a hobby in to a business in 1998, the firm was paying within its first year. The companys mission is to provide customers aspiring to procure the finest epicurean delights with the finest in selected foodstuffs and wines in stores staffed by experienced, helpful, and knowledgeable employees (Kudler Fine Foods, 2005).



The firms business objective is to offer the highest timberland products at competitive prices, attracting customers who are willing to pay more for better quality and added value.

Marketing Overview

Kudler Fine Foods issued a marketing overview for 2006 that states that the company plans to increase customer loyalty by focusing on expanding the services, improving the aptitude of its operations and increasing the consumer purchase cycle (ibid). Kudler plans to accomplish this by embarking on three...

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