Marketing

1 BRIOHNYS ASSIGNMENT EXECUTIVE SUMMARY Macro environsal forces The large societal forces that affect the whole micro environment - demographic, economic, natural, technological, policy-making and cultural forces. - Kotler et al Macro environmental forces need to be studied by organisations as they can both translate opportunities and pose threats. The fast-food industry is a consumer hunt down; two organisations that operate in the fastfood industry atomic number 18 McDonalds and sharp-set Jacks. McDonalds was chosen beca apply it is the primary operator in this production and holds the greatest grocery store sh ar. famished Jacks was chosen because the product they offer is the most similar to McDonalds. I thought it would be interesting to compare trade strategies of two organisations that offer a fairly similar product. McDonalds is the foodstuff leader both in Australia and throughout the world. Hungry Jacks is positioned more(prenominal) as a market follower. Companies use target merchandise to tailor for specific markets. thither are three components involved in target marketing: market segmentation, market targeting and market positioning. McDonalds primary target markets are seniors, adults and teenagers however the most heavy targeted segment is children. Hungry Jacks withal essentially segment their market using demographic variables. The closing step in target marketing is underdeveloped a marketing sashay.

These tools are also known as the four Ps and in the case of services, the seven Ps. They are product, price, promotion, place, people, process and stron g-arm evidence. With the marketing mix of Mc! Donalds compared to Hungry Jacks, the major difference is that McDonalds encourage their product using the marketing mix more evenly. Hungry Jacks use many elements of the marketing mix similar to McDonalds, however they are not as hard promoted and are more interested in promoting the physical product. 2 TABLE OF circumscribe CONTENTS PAGE Title Page Executive thick 1 1. gateway 3... If you want to get a total essay, order it on our website: OrderCustomPaper.com

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