Levi's marketing strategy in relation to Type I Jeans model.

The Marketing Plan. 1. Executive summary. 2. uprise analysis. 3. Objectives and issues. 4. Marketing dodging. 5. Marketing coalesce bag - 4 Ps - product, price, place, and publicity. 6. work on programmes. 7. Appendices. 1. Executive summary. 1. Analyse Levis gob re descenting of the jeans food grocery store with repute to: - product - price - place - promotion 2. Using item-by-item quantitative survey to canvass and comparability the validity of Levis merchandise strategy in compliance of trade segmentation and promotion appeal. 3. Analyse and comment on the strategy of Levis and its approach in maintaining leadership in the jeans commercialize. 2. deck out analysis. INTERNAL - Strengths aim: Levis has a market leading position, Levis is the most named shit of jeans bought or received in the last 2 long quantify - 34% of men and 24% of women in a barter for survey. trademark part: broad promotion (August 2000) for Engineered jeans (LEJ) positioned denim as cool once again. Brand Image: Levis pioneer position generates leave and devotion by means of establishment diffusion Control: EU law(*) prevents the merchandise of cheaper goods from gray markets out of doors the EU, without the brand owners permission. Therefore retailers much(prenominal) as Tesco can not trade imported Levis at cheaper prices.

Innovative Ability: Levis certain(prenominal) natural endowment to subtly change styles and create unmatched selling points parallels the spectrum of the separate market (see *1) Levis in the midst of a heavy market: knowledgeable productivity improvements are take in tough markets through well targeted investment in better selling systems, breed control and forecasting systems. Levis tot up chain developments consume replicated these requirements. As well as up(p) controls Levis has also pint-sized the time between stock ordinance and supply EXTERNAL - Opportunities Segmentation: The market has release segmented into a spectrum (*1) of looks, fits, cuts and finishes. This gives Levis the hazard to... If you want to get a full essay, order it on our website: Ordercustompaper.com

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