The essay is about the company Artistic Impressions Inc.

Case Study

Of

exquisite Impressions Inc.

Instructor

Janet Jones

Strategic Management 240

by

Ivy Felicia Martin

History, Development And Growth OF Artistic Impressions Inc.

Artistic Impressions Inc. sells shoes enhancements, primarily artwork and frames. The attach to is unique due to the stylus the paintings are sold. Sales consultants utilized the party method and transmit selling as the approach in his or her home. The company is based in Illinois and employees are encompassed in forty states. Artistic Impressions was founded in 1985 under the leadership of baronet Breighner with only trinity employees. Breighner, currently the CEO, claims the title of entrepreneur, author, and sales motivator with over 25 years in the direct sales field. INC. magazine bedded the company one of the top 500 fastest growing companies twice! Artistic Impressions Inc. has achieved a growth of 962 percent in just five years. Realizing expansion provides more growth; Bart Breighner wants to capture the untapped Caucasian grocery.

Internal Strengths And Weaknesses

Distributors and sales consultants of black tumble comprise the company at about ninety percent. astonishingly enough so does the customer base in the aforesaid(prenominal) percentile. Sales and profits are strong in the African-American market. Expansion is now underway in the United States territory of Puerto Rico.



The expansion is due to an influx of sales consultants in this neck of the woods requesting religious art for their potential customers. The result is another market niche for Artistic Impressions. The direct sales method in the sales consultants home ensures long-term relationships with customers and provides personalized service. Bart Breighners implement in the field of direct sales and motivation promises fine training for employees and future recruitment opportunities.

However,Artistic Impressions Inc. as a unharmed has problem areas that need addressing to be able to move frontward with expansion. The company is pursuing the Caucasian market...

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