Retail Industry Thomas, Ryan, The Right Mix: Brands versus Private Labels, Apparel, Feb04, p. 30-33 Overview of bind plane section stores that may want to develop or develop private labels to replace lagging national brands should be apprised of the downfalls as well as the benefits. Private labels increase margins from 6-10% high than national brands. They also allow for fashion garments to be reproduced the sideline season if they are still in demand. However, department stores pretend opposition from national brands if such private labels create as well as much competition.
If private labels are to be expanded, they should be of higher(prenominal) quality than the norm. They should also be offered in a coarse range of categories, to decrease advertising costs. Article Summary Department stores have traditionally used private labels on the change floor as a way to provide a low-cost alternative to consumers. However, they may be expanding and developing more(prenominal) priv...If you want to get a full essay, order it on our website: Ordercustompaper.com
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